Launch Report: 2013 Nissan Juke Nismo

2013 Nissan Juke Nismo
2013 Nissan Juke Nismo

Strange launch this, given the Juke Nismo represents the European debut of Nissan’s notably bonkers in-house motorsport and performance brand. Here’s how it went.

Arrive in Barcelona. Drive Juke Nismo from the airport to the racing track. Do not drive Juke Nismo around a racing track. In fact, do not drive anything around a racing track. Do get one (1) passenger lap around said racing track in the LHD Juke R prototype (entertaining, but old news). Do go “easy drifting” in a diesel Juke on Teflon tires. Do drive a more powerful Juke Nismo development vehicle around a coned of the car park. Do drive what shall henceforth be known as the Juke Nismo Lite (aka, the production vehicle being launched) from the racing track to the hotel. Spend an evening in a press conference masquerading as a games arcade.

Most definitely do enjoy trying out a full-size race simulator. Admire the next EU Nismo model – a rather tasty reworking of the 370Z.

Leave early. Head to the hotel room. Write two drive reports and some news on the aforementioned 370Z. Get <3 hours’ sleep. Drive to the airport.

Usually, you would then fly home. But in this instance, it’s on to Nice, and the launch of the revised Toyota Verso. Which explains why it’s taken a week to file this Launch Report.

People carrier post-performance product would usually = come down. But in this instance…


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