A funny thing happened earlier today – I was looking at new car price deals for a client when I stumbled across Charfile‘s seven percent discount on the new Volkswagen Golf Cabriolet.
Big deal, you might think – with no pun intended [although, actually, that is a pretty solid offer on such a new car /digress]. But take a look at the model line-up:
I’ve done a spot of highlighting for you. Those 2.0-litre TDI and TSI engines? If you look at the Volkswagen UK customer site, they don’t actually exist yet:
So naturally, I rang the press office. As is usually the case with VW I got a very prompt, very polite reception (even though I’d called the direct line of someone who is, as it turns out, currently on holiday). But my inquiry was also met with a certain amount of surprise since the press office wasn’t aware that 2.0 availability – let alone pricing – was actually confirmed. Ah. What?
A follow-up email a little while later brought further details. Turns out you can’t even order a 2.0-lite Golf Cab as a customer in Germany at this stage – so the UK press operation says – and RHD build weeks haven’t been scheduled at all; the closest there is to the official UK on sale date is “spring” 2012, which probably means March or April. So what’s the deal?
Ignoring the pun (again), according to Carfile, the pricing has been released to CAP. Which means that somebody at Volkswagen UK must surely have handed it over? Which begs a number of questions you can probably formulate yourself. Goodness only knows how the pricing can be sensibly set on a car that not only isn’t arriving for at least six months but also isn’t even in production yet but if you want to be head of the queue Carfile seems like a good place to start; the broker says its UK dealer will add the orders to the system as soon as this is physically possible.
The internal communication curiosity at VW UK probably isn’t all that unusual, so this isn’t meant to be derogatory. Certainly, we’ve experienced apparently similar things with other manufacturers in recent months – though this is the first time I’ve stumbled across it so visibly, and in person.